A lot of church advertising fails horribly. This is not because of a lack of people wanting to come to church. Instead it is because most churches advertising is done through their members at no cost and unfortunately those members do not know how to advertise properly. There is a science to a good advertisement.
For instance... did you know that effective advertising requires at least 4 levels of content? Catching someone's eye is not so easy with a flat surface of paper. But when you turn the content on that paper into something with depth it becomes a great church advertising tool!
Advertising your church is a matter of science that is better left to those who know what they are doing. A so so advertisement for your church may even do more harm than good. Don't believe that? Think of this ad:
Come to our church sinners!
What message is implied? Simple... your vile and need to come to our church because we are the place of vile people. It almost gives the thought of your church being full of people no one wants to be around. Now try this:
Attention sinners: Come to our church for eternal life and feel clean!
It gives a whole other feel to that advertising. Churches could use a few lessons on advertising. We hope you will find our advertising services helpful for your church.
